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FSEA to Host ABCís of Print Enhancements at GRAPH EXPO


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Discover an educational experience on high-visibility enhancements impact on brand identity, shelf presence and added value to all types of printed materials during a seminar from 10:30 a.m. to noon on Sept. 15 at GRAPH EXPO in Chicago, Illinois. This session, entitled "ABCís of Print Enhancements: How to Deliver High Value & Rockiní ROI," will be hosted by the Foil & Specialty Effects Association's Executive Director Jeff Peterson.

It will include vivid samples, case studies and information on two specific white papers based on recently conducted research by the Sonoco Institute of Packaging Design and Graphics at Clemson University (in conjunction with FSEA) that provide conclusive evidence on the impact of high-visibility enhancements. Specific techniques to be discussed include foil and embossing – covering refractive stamping, multi-level embossing, ink over foil, and cold foil applications. Attendees also will learn about specialty UV coating processes and the use of decorative laser cutting with samples of creative uses of these processes presented.

You will learn:

  • The latest print enhancement techniques in the marketplace and latest technologies in applying those techniques
  • Specific case studies and white papers on the effectiveness of high-visibility enhancements.
  • Sustainability profile of specific print enhancement techniques
  • Design and implementation tips for optimum cost savings and to assist with planning success when utilizing specific print enhancement processes

Who should attend: Company management, Sales, Graphic Design, Bindery/Finishing Managers wanting to learn the most up-to-date information on print enhancement opportunities. Specific industries of interest would include:

  • Folding carton converters
  • Label converters
  • Brand owners, marketing managers, marketing agencies, and package designers
  • Graphic services companies and commercial printers
  • Direct mail companies interested in high-visibility enhancements

Track: Commercial Printing, Future Print, Marketing/Sales, Packaging Graphics & Printing