Selling the Value of Foil

In this section, you will find a series of research studies and case studies – all geared at selling the value of foil stamping and embossing. Filled with statistics and real success stories, this section is perfect for making presentations to potential customers, end users or even designers.

Research Studies

Shine Sells

As reported in the publications Food Engineering, Official Board Markets, and Packaging Technology & Engineering – shine sells! Consumers like packages that shine or gleam. With food products, there is a lot of shelf competition. A foil-stamped label can increase the perception of value
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Strengthening Brand Identity

Although foil is widely assumed to increase "shelf pop," the incremental costs have prevented many companies from using foil as a long-term packaging strategy. Part of the problem has been the lack of hard evidence to justify the investment in foil. Perception Research Services conducted a large study that explored the use of foil stamping on packaging across seven product categories, including food, beverage, health/beauty and personal care products. The results confirmed that foil packaging can "add-value" across many categories and dimensions of packaging effectiveness.
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Case Studies

Packaging that Stops Traffic

The exciting world of computer games has presented a wealth of opportunity for the use of value-added finishing processes. As the market continues to grow and companies vie for a prime position on the shelf, creating a visual impact has become increasingly important. Walking down isles of computer games, one can’t help but notice the shine, the glitz, and the richness of Atari’s combination CD packs.
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Making a Lasting Impression

Promoting a groundbreaking special such as the Discovery Channel’s When Dinosaurs Roamed America was a task of epic proportions. But through ingenuity, communication, and the art of multi-level engraving, a press kit folder was created of a deeply debossed footprint of a Theropod dinosaur. Targeting an audience of television critics, television writers and scientific writers, the goal of the press kit was to get press coverage prior to the show airing in magazines such at TV Guide, Entertainment Weekly, and Discover.
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Private Label Plays Dress Up

Holographic foil and other enhancements lend sales boost to AWG private-label packages.
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Designer Tips

Typesetting

Simple tips to help avoid common problems associated with foil stamping text.
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Digital Reproduction of Foil

Digital Reproduction of Foil A Photoshop tutorial for reproducing foil in print.
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Creating Artwork for Dies

Some guidelines to follow before sending artwork to your engraver.
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Production Techniques 1

Small changes can mean big savings.
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Production Techniques 2

Knocking out for foil is usually not a good idea.
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Refraction

Creating detail, dimension and movement with specialty dies.
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Private Label Plays Dress Up

Holographic foil and other enhancements lend sales boost to AWG private-label packages.
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