Making a Lasting Impression
Promoting a groundbreaking special such as the Discovery Channel’s When Dinosaurs Roamed America was a task of epic proportions. But through ingenuity, communication, and the art of multi-level engraving, a press kit folder was created of a deeply debossed footprint of a Theropod dinosaur. Targeting an audience of television critics, television writers and scientific writers, the goal of the press kit was to get press coverage prior to the show airing in magazines such at TV Guide, Entertainment Weekly, and Discover.
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