FSEA Forms Digital Embellishment Alliance

FSEA Forms Digital Embellishment Alliance Foil & Specialty Effects Association Announces Alliance to Create Opportunities Surrounding the Growth of Digital Print Decorating Markets Topeka, Kansas — The Foil & Specialty Effects Association (FSEA) has announced the formation of the Digital Embellishment Alliance (DEA) – a community developed to create educational and communication opportunities directed to […]

Foil Cheat Sheet

Foil Cheat Sheet The Foil & Specialty Effects Association (FSEA), in cooperation with PaperSpecs (an online platform developed to communicate easy to understand tips and tricks on print and paper technologies) has introduced the Foil Cheat Sheet – a single go-to source explaining the different techniques available for creating metallic foil finishes. From hot and […]

FSEA Releases White Paper on Effectiveness of Print Embellishments on Direct Mail

Topeka, Kansas — The Foil & Specialty Effects Association (FSEA) has released a new white paper: “Transforming Direct Mail with Print Embellishments.” The eight-page paper provides detailed information on why direct mail works in the overcrowded digital world and how direct mail campaigns have used foil, specialty coatings and other embellishments to enhance noticeability and […]