“In the world of digital print embellishments, we see a market that is on the cusp of going mainstream but still suffers from an awareness issue at the brand and designer level. A key aim of the DEA is to help users and manufacturers educate their customers and increase understanding of how these digital embellishment technologies can help brands increase their print ROI.”
– Gene Petrie, chair, FSEA Board of Directors
The Foil & Specialty Effects Association has launched the Digital Embellishment Alliance (DEA) to create educational and communication opportunities surrounding the growing digital embellishment segment of the printing industry.
Membership applications for the Digital Embellishment Alliance will open soon. For more information, contact Jeff Peterson at jeff@fsea.com or call 785.271.5816.
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