The Digital Embellishment Alliance (DEA) has been developed as a special subgroup of the Foil & Specialty Effects Association (FSEA) to create educational and communication opportunities surrounding the growing digital embellishment segment of the printing industry. Educational programming and membership benefits specific to this growing segment of the print and packaging industry as more designers, commercial printers and print finishers utilize digital enhancement processes to add value to their print projects. Targeted benefits related to accelerating the mainstream adoption of digital embellishment technologies, including programming at FSEA events, standardization initiatives, designer outreach, trend analysis and brand education. A website also will be developed to provide information and resources dedicated to the alliance and its mission.