The Foil & Specialty Effects Association (FSEA) has released a new white paper: “Transforming Direct Mail with Print Embellishments.” The eight-page paper provides detailed information on why direct mail works in the overcrowded digital world and how direct mail campaigns have used foil, specialty coatings and other embellishments to enhance noticeability and response rates. Several experts in the field are quoted, and photos provide samples of a variety of direct mail projects using embellishments.

The white paper concludes that by adding the vibrant tactile elements that can be experienced with foil, diecutting and other embellishments, a direct mail piece resonates with statistical ROI for the sender. The new “Transforming Direct Mail with Print Embellishments” white paper currently is available for FSEA members only and can be downloaded from the Members Only section of the FSEA website at For further information or to confirm a current password, email [email protected].