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8:30 AM - 9:00 AM
Troy Nix, First
Resources, Inc.
Company leaders continued to be tested. Events over the last two and half years including the pandemic, issues with the supply chain, labor shortages and exponential inflation have significantly elevated the challenge of running successful businesses. Based on the growing speed and complexity of business, future challenges will require even more organizational resiliency; a level of which will provide distinct advantages in the marketplace. With passion, heart and authenticity, Troy Nix will shed light on how changing one’s mindset can actually improve outcomes and performance.
9:00 AM – 9:45 AM
Lindsey Frimming,
Cog, LLC
David Lukshus, Cog, LLC
Amy Kletz, RDG
This panel will focus on a fresh mindset and a proven design-to-print process for developing packaging that engages brands with consumers. Here’s a hint: Bring all key stakeholders who can impact packaging together on a parallel path from the onset of the design phase to collaborate, experiment, and verify how design options are impacted by special finishes and substrates. You can have superior design and print feasibility, but it’s not going to happen by itself. I will be joined by Amy Kletz, Creative Director with RDG to share lessons learned and success stories creating consumer delight for brands from Align to Zevo.
9:45 AM – 10:00 AM
Quality control is important to ensure optimal production. Learn how the BOBST Digital Inspection Table can streamline processes, improve precision and automate reporting by making maximum use of digital solutions and data capture. Also discussed will be the new ACCUCHECK, which carefully checks carton blanks for defects and guarantees complete quality consistency. Based on the 30 years' experience of BOBST's registration technology, this highly flexible tool allows users to inspect different box areas according to different quality criteria while remaining easy and quick to operate.
10:15 AM – 10:30 AM
Jeff Peterson, FSEA
Sustainability as it relates to decorative metallics is on the forefront of the minds of brand owners and others in the print and packaging industries. FSEA has taken important steps to generate pertinent and accurate information about metallic transfer decorating technologies and sustainability. Jeff will review FSEA’s newly created presentation – “Repulpabiity/Recyclability of Metallic Transfer Decorating on Paper/Board” – and provide details on the studies and tests that were utilized to create the presentation. Printed copies of the studies and press releases discussed in the presentation will be available to all attendees.
10:30 AM – 11:15 AM
Stefan Congram, Cartamundi
George White, Up With Paper
This session will provide insight on current, established markets for greeting cards and trading cards and how each see a high volume of decoration and finishes. Why do specialty finishes continue to be important in the production and marketing of greeting cards and trading cards? Which embellishment and finishing processes have been popular? Is the current trend of increased onshoring in manufacturing for both markets going to continue, and if so, why? What is the future for both industries and will growth continue?
11:15 AM – 11:30 AM
This session will provide insight on current, established markets for greeting cards and trading cards and how each see a high volume of decoration and finishes. Why do specialty finishes continue to be important in the production and marketing of greeting cards and trading cards? Which embellishment and finishing processes have been popular? Is the current trend of increased onshoring in manufacturing for both markets going to continue, and if so, why? What is the future for both industries and will growth continue?
11:30 AM – 12:15 AM
Kevin Abergel, Taktiful
Don't miss out on the chance to stay ahead of the curve in the digital embellishment market! Through this presentation, attendees will gain an exclusive perspective on the latest trends in digital print embellishments, discovering what's making waves in the industry right now. Whether an industry veteran or a newcomer looking to learn more about digital print embellishments, this presentation is not to be missed. Gain valuable insights and tactics that will help attendees succeed in this exciting field. In addition, Kevin will share the results from a recent study conducted by Taktiful and WhatTheyThink.com on the use of specialty inks and toners on digital presses, providing valuable insights into key trends in the market.
1:30 PM – 2:15 PM
Kary Radestock, Hippo Premium Packaging
The cannabis industry has rapidly evolved over the last 18 months - going from the golden era of the "Green Rush" days to today, where cultivators and operators are hanging on by their nails and sheer grit. Grappling with overproduction of the plant, overregulation and/or incompetent state regulations and the lack of access to capital to fund growth, these companies are digging deep and focusing their attention on survival. However, their packaging strategy is a priority. Cannabis sales are outpacing alcohol in many mature markets and must be packaged in a manner that inspires trust, expresses the brand and sets them apart from the competition. Industry expert, Kary, will share her insights and observations with a focus on packaging opportunities affecting folding carton and label production and how specialty embellishments and finishes fit into the picture.
2:15 PM – 2:30 PM
Inkjet on transfer foil sets the standard for flexibility with a wide range of substrate options that reach beyond coated stock to include uncoated stocks as well as thin film materials. End-user requirements for multiple substrate types place a premium on the technology, particularly for designers and brand owners in the wine and spirits, health and beauty, and luxury-packaging markets. These end-users typically rely on uncoated, coarse or heavily textured materials for the most visually striking effects. Many other digital-embellishment technologies are unable to process these specialized substrates.
2:30 PM – 3:15 PM
David Hutchison, BrightMARKS
Steven Roberts, Elite Print Finishing
Embellishments and other specialty finishes often are the most impactful element in a print project. Printers, brand owners and end users have realized that these special finishes – whether foil, spot coatings, special diecuts and folds, or a unique binding – can take an ordinary job and turn it into an extraordinary end product. David and Steven will share with the audience their experiences in how to present special finishes to your customer and upsell the added value it can bring to a finished printed piece. They will discuss the advantages of what special embellishments and finishes add to a print job and how these advantages can best be communicated to the customer to help turn more print into more embellished print.
2:15 PM – 2:30 PM
Sakurai will discuss its LQM 105 inline hot foil stamper technology for its MS-102AX screen press. The LQM technology thermos-compresses the foil to the varnish-coating all in one pass, providing the opportunity to apply foil inline on a 28” x 40” sheet at high speeds without dies or tooling. The LQM 105 series is a cost-effective, in-house solution for foil finishing that provides the ability to also spot-UV specialty coatings, all on one machine.
3:45 PM – 4:30 PM
Clint Seckman, Parkland Direct
Andrew Schipke, W+D North America
Carl Boettner, United States Postal Service
Direct mail has seen a resurgence in the last few years, even with the challenges of rising printing/paper and postage costs. Why has direct mail stayed viable – and even increased in importance to opti-channel marketers – in the age of digital communications? This expert panel will discuss the latest trends with envelopes and direct mail and how embellishments, specialty coatings and tactile finishes play a new role in direct mail strategies. Why is use of these visual and haptic enhancements growing in the direct mail sector? What is new with technologies for enhancing the customer experience with envelopes, postcards and self-mailers? Why do foil and other embellishments work? In addition, Carl will share further details on the USPS 2023 Tactile, Sensory, Interactive Promotion. He will discuss how the program works and how printers, finishers and mailers can apply for these special discounts.
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