Print Embellishment Conference

Sponsored by:

April 10

8:30 AM - 9:15 AM


Vicki Strull,
Vicki Strull Design (Sappi Paper)

Keynote Presentation:
Feel the Difference: Revealing How Embellishments Support the Power of Touch in Retail, E-commerce and Marketing Communications

Why is touch such a powerful influencer when we shop, unbox, or learn about a product? Touching affects our perceptions of quality, luxury, durability, and even credibility. In this keynote, you’ll learn why touch is impactful across all marketing touchpoints, including packaging, how to encourage people to touch more when researching or shopping, and how to talk about the ROI of embellishments across omni-channel marketing. Throughout this presentation, you’ll see a variety of techniques to captivate and inspire touch—all of which are 100% recyclable. Sponsored by Sappi North America.

April 10

9:15 AM - 9:45 AM


Michael Aumann,
KURZ (moderator)

Bob Nickel Print Embellishment Conference

Bob Nickel,
TPC Packaging

Joe DeBoy, NAPCO

Importance of Technical Expertise when Selling Embellishments (Panel Discussion)

Hear from industry experts on their experience in how important technical knowledge is when selling embellishments such as metallics, spot coatings, and more. Learn how expertise with processes including foil stamping and embossing, digital foils and spot coatings, and cold foil can help take a print job to a fully embellished job.

April 10

10:00 AM - 10:30 AM


Adam Peek Print Embellishment Conference

Adam Peek,
Meyers Printing

Selling Sustainable Packaging: The Do’s and DOnts

A few years ago at a printing and packaging show, I noticed everyone was talking about how sustainable their widget was and it hasn’t gone away at all!

So how do you stand out? How will you get shouted down?

I’ll be discussing the do’s and don’ts of selling sustainability based on the last decade of selling print and packaging. Join me!

April 10

10:30 AM - 10:45 AM


Seth Levenstein, ITW ShineMark

Update on New FSEA Study on Recycling of Transfer Metallic
Decorated Paper/Board

Seth will share, for the first time, the recent results of a new study commissioned by FSEA on the recycling of transfer metallic decorated paper/board. He will summarize the testing recently completed a the Van Dyke Recycling Center where foil decorated paper/board was tested to determine how it is sorted and processed in the recycling process.

April 10

10:45 AM - 11:30 AM


Karen Kromat,
Case Paper

April Lytle, Scodix

Eric Longnecker,
Diamond Packaging

Dennis Bacchetta, Diamond Packaging

Sustainability and Embellishments (Panel Discussion)

A collection of industry experts involved with sustainable issues in regards to print embellishment processes will discuss a variety of topics on recent studies, how brands are reacting to embellishments, and what is needed in the future to help develop more information on the subject.

April 10

11:30 AM - Noon


Christine Yardly Print Embellishment Conference

Christine Yardley,
Print Panther Direct

Digital Print and Digital Embellishments Work Together

Hear from one of the most creative minds in digital embellishment design. Christine will share with the audience tips on how to design for both digital print and embellishments and how they can work together to create the optimum results. She will share examples of remarkable pieces utilizing both print and embellishments and discuss how each were produced.

April 10

1:30 PM - 2:15 PM


Sabine Lenz, PaperSpecs

Print and Embellishment Trends 2024

Are you ready for what’s coming next? Sabine Lenz will share the trends that dominate this year’s print design world, explain why they appeal to clients and designers alike, and show the hidden benefits to using them in your own work. Attendees will discover little-known ways to apply them to small print runs and hear tips for making them your own, even on a low budget. Even applying JUST ONE or two exciting on-trend techniques can make even the simplest print project come alive.

April 10

2:15 PM - 3:00 PM

Foil Stamping & Embossing Engravings: Latest Technology and Cost Saving Techniques
(Panel Discussion)

Learn from leading engraving suppliers in the industry on the latest technologies in design and manufacturing of foil stamping and embossing engravings. Also, the panel will discuss cost saving tips and techniques on important when ordering and utilizing engravings on press.

April 10

3:15 PM - 3:45 PM


Stefan Congram, Cartamundi

Doug Fontana,
Xplor Group

Jim Singer,
Brodnax 21C

Trading Card Embellishment Trends – Current Landscape and Future Outlook (Panel Discussion)

The trading card industry has continued to see strong growth in both the sports and gaming segments of the industry. The Dallas area is a hub for much of the production and distribution of trading cards. Hear from our panel of experts who work with trading cards daily. The panel will provide an insight on the current trends and future predictions of the industry as well as how embellishments continue to be important and a large contributor of trading card industry’s success.

April 10

3:45 PM - 4:00 PM


Brodine Print Embellishment Conference

Dianna Brodine, FSEA

Direct Mail Embellishment Study
April 10

4:00 PM - 4:45 PM


KevinAbergel Print Embellishment Conference

Kevin Abergel, Taktiful

Print Embellishment Conference Trivia: What Did You Learn Today? Networking and Fun!